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Case Study Corporate Sound TELEKOM

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Case Study Corporate Sound TELEKOM

Posted by aconica in Corporate, Research, Sound Branding, UX

We are interested in active research in the field of sound and visual design. Time and time again our concrete work brings us in contact with research facilities where we are often called upon as external consultants.

In a project cooperation with the University of Arts Berlin and Olaf Schäfer, we analysed the existing Sound-Identity of the Telekom Brand.

Questions during analysis

Why do everybody know the Telekom Sound-Logo?
Can we call it “Sound-Imperialism”?
Why is it so effective?

Sound Logo Examples (Conclusion)

More Information

Please don`t hesitate to contact us directly.

21 Jun 2008