CASE STUDY CI – Brand Communication / Case Study and Re-Desgin
Our Service:Case Study - Analysis of the existing Corporate Sound-Identity
Date:December 01, 2007
Case Study – Analysis of the existing Sound-Identity
Re-Desgin of the existing Sound-Identity
Sound Design & Production
Questions during analysis
Why do everybody know the Telekom Sound-Logo?
Can we call it “Sound-Imperialism”?
Why is it so effective?
Can we make it even better?
Project cooperation with the University of Arts Berlin and Olaf Schäfer
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