SOUND STRATEGY & CREATIVE DIRECTION for blinkist TV Ad
In a joint effort with Blinks Labs GmbH, aconica developed the strategy and led the creative process for the main sound of the very first Blinks Labs TV ad. Together with music production studio Greatest Kidz and of course Blinks Labs, we ultimately translated blinkist’s motto “Big ideas in small packages” acoustically.
What is Blinkist
Blinkist by Blinks Labs GmbH is an app that gives you the key ideas from bestselling nonfiction books, distilled into powerful short reads or listens for your mobile device. You can boost your knowledge and gain new perspectives with the biggest ideas from nonfiction books, presented in a quick, convenient, and memorable way.