CASE STUDY CI – Corporate Sound & Brand Communication
Consulting, Creation & Strategy, Sound Design, Music, Sound Branding, Marketing, Advertising, New Media Design, Interactive, Media-Enhanced Scenography, UX / IX / IA / UI Design
Sounddesign, Berlin, Sound Design, Sound Design Berlin, Music Production, New Media Design, Sound Branding, Audio Branding, Game Audio, Acoustic Communication, Interactive Art, Interactive Design, Media Spaces, Martin Backes, Scenography, Audiovisual, Corporate Sound, User Experience Design, Interaction Design, Information Architecture, UX, IX, IA, UI, Virtual Reality, Augmented Reality, 3D Audio, Audio Augmented Reality

CASE STUDY CI – Corporate Sound & Brand Communication / Case Study and Re-Desgin

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Case Study - Analysis of the existing Corporate Sound-Identity
Berlin, Germany
December 01, 2007

Case Study – Analysis of the existing Sound-Identity

Re-Desgin of the existing Sound-Identity

Sound Design & Production

Questions during analysis

Why do everybody know the Telekom Sound-Logo?
Can we call it “Sound-Imperialism”?
Why is it so effective?
Can we make it even better?


Special features

Project cooperation with the University of Arts Berlin and Olaf Schäfer

For more Information

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