MINI 2021 – Sound Scenography
Our Service:Conceptual Design, Creative Direction, Sound Design and Production
Client:MINI (BMW Group)
Date:June 07, 2011
For the brand MINI (BMW Group) we were commissioned by the agency amp acoustic branding to develop and design a generative sound collage/sound installation as part of an internal management event called „MINI 2021“. Sound, light, architecture, video and music were intertwined in order create a unique multimedia spectacle during the whole event. Thematically and soundwise we had to orientate ourselves between the poles of „nature“ and „technology/future“. For this we used on the one hand sounds of nature such as forest-atmospheres, bird & nature sounds, etc. and on the other hand technological sounds like sci-fi sounds, functional noises, signals, synth sounds, etc. The sound collage should give the whole area a quiet but interesting and surprising listening atmosphere.
Audio Excerpt (live recording)
What is generative music?
Generative music is a term popularized by Brian Eno to describe music that is ever-different and changing, and that is created by a system. See also here: Wikipedia
Medium: Multichannel Audio Installation (generative live set-up)
Project cooperation with amp GmbH
Photos by Stein Communication